You'll notice that a lot of the good, straightforward domain names are already taken; for instance, you'll never be able to get coffee.com or clothes.com. Never fear! This is ok, and in a way it's good because it forces you to brand.

Try to avoid hyphenated domain names, such as coffee-makers-online.com. Instead, try playing around with your main keyword and a completely different word, to see if you can come up with something catchy. Branding is always better these days, and you can really give your website a professional look.

This is also a good shortcut for creativity: mixing your business name with an unrelated concept.

For instance, check out some hot financial sites: lendingtree.com, bankaholic.com, crediteria.com, and so on. All these sites blend a financial term with a completely unrelated term.

If you do this you will be much more likely to be accepted as a legitimate site with name recognition as opposed to a fly-by-night cheapskate operation.

To recap, a branded domain name is much better than a keyword domain, but a branded domain name that includes your main keywords in it may be the best.